A Trade in Dreams: A Century of Egyptian Print Advertising

A Trade in Dreams explores the history of print advertising in Egypt between 1880 and 1980 through more than 350 magazine and newspaper advertisements. Bahia Shehab examines how advertising reflected the country's social, political, and economic transformations, tracing the influence of European and American consumer culture alongside the rise of Egyptian national identity. Richly illustrated, the book offers a compelling visual history of commerce, modernity, and the aspirations of a nation in transition.