Fizz

✍️ By Ted Wright

In Fizz, Ted Wright uncovers the science and strategy behind one of the most powerful tools in marketing—word of mouth. With engaging stories and practical insights, Wright explains how brands can create conversations that spread organically, spark consumer excitement, and build lasting loyalty. Drawing from real-life campaigns and behavioral research, he shows how to identify the right audience, craft authentic messages, and let influence flow through trusted networks. Whether you’re launching a startup or leading an established brand, Fizz offers a clear roadmap to create buzz that converts. It's an essential guide for marketers who want their brand to be talked about—for all the right reasons.