Grow

✍️ By Jim Stengel

In Grow, Jim Stengel—former Global Marketing Officer of Procter & Gamble—uncovers the powerful connection between business growth and a deeper sense of purpose. Drawing from a groundbreaking 10-year study of over 50,000 brands, Stengel reveals that companies driven by an ideal of improving people’s lives significantly outperform their competitors in profitability and loyalty. Through compelling case studies of brands like Google, Pampers, and Red Bull, he shows how purpose fuels innovation, employee engagement, and customer connection. Grow is more than a marketing playbook—it’s a manifesto for building lasting value through meaning. Perfect for leaders, marketers, and entrepreneurs, this book offers a roadmap to unlocking growth by putting purpose at the heart of your business strategy.