L’Oréal Professionnel Serie Expert Silver Shampoo

Neutralize unwanted yellow tones and enhance the beauty of blonde, grey, and white hair with L’Oréal Professionnel Serie Expert Silver Shampoo. This professional purple shampoo is formulated with Gloss Protect System, enriched with magnesium, amino acids, and violet pigments to counteract brassiness while gently cleansing and nourishing the hair fiber. It helps maintain a cooler, brighter hair color while leaving hair soft, shiny, and healthy-looking. 

Ideal for natural grey, white, highlighted, bleached, or light blonde hair, the formula protects the hair fiber while restoring radiance and softness without compromising color. 

 

Key Benefits

• Neutralizes unwanted yellow and brassy tones
• Enhances blonde, grey, and white hair color
• Brightens cool-toned hair
• Gently cleanses the hair and scalp
• Nourishes and protects the hair fiber
• Leaves hair softer and shinier
• Helps maintain salon-fresh color between appointments
• Professional violet pigment technology
• Suitable for natural and color-treated hair 

 

Suitable For

Hair Types

• Grey hair
• White hair
• Platinum blonde hair
• Bleached hair
• Light blonde hair
• Highlighted hair

Ideal For

• Yellow tones
• Brassiness
• Dull blonde hair
• Maintaining cool blonde shades
• Maintaining grey or silver hair

 

Texture & Finish

Texture

• Rich purple shampoo
• Creamy lather

Finish

• Soft
• Smooth
• Bright
• Cool-toned
• Shiny

 

Star Ingredients

Violet Pigments

Neutralize unwanted yellow and brassy tones to maintain brighter blonde, grey, and white hair. 

Magnesium

Helps nourish and protect the hair fiber while supporting softness and shine. 

Amino Acids

Help strengthen and condition the hair while improving manageability. 

Gloss Protect System

A professional technology that combines conditioning ingredients with toning agents to maintain vibrant, cool-toned hair while enhancing shine. 

 

Formula Highlights

• Purple toning shampoo
• Gloss Protect System
• Magnesium-enriched
• Amino acid complex
• Neutralizes yellow tones
• Enhances shine
• Suitable for natural and color-treated blonde or grey hair
• Professional salon formula 

 

Available Sizes

• 300 ml

 

How to Use

1. Wear suitable gloves if desired to avoid temporary staining.
2. Apply evenly to wet hair.
3. Massage gently into a rich lather.
4. Leave on for 2–5 minutes, depending on the desired toning intensity.
5. Rinse thoroughly.
6. Use once or twice weekly, alternating with your regular shampoo if needed. 

 

Why You’ll Love It

L’Oréal Professionnel Serie Expert Silver Shampoo is a salon-quality purple shampoo that keeps blonde, silver, and grey hair looking fresh between salon visits. Its highly pigmented formula effectively neutralizes brassiness while nourishing the hair, leaving it brighter, shinier, and softer after every wash. 

 

 

Product Specifications

• Brand: L’Oréal Professionnel
• Collection: Serie Expert Silver
• Product Type: Purple Toning Shampoo
• Hair Type: Grey, white, platinum blonde, bleached, and light blonde hair
• Hair Concerns: Brassiness, yellow tones, dullness
• Key Ingredients: Violet Pigments, Magnesium, Amino Acids
• Texture: Creamy purple shampoo
• Finish: Bright, cool-toned, soft, shiny
• Professional Use: Yes

 

Frequently Asked Questions

What does L’Oréal Professionnel Silver Shampoo do?

It neutralizes yellow and brassy tones while enhancing the brightness of grey, white, and blonde hair. 

Is it suitable for natural grey hair?

Yes. It is specifically formulated for natural grey, white, and light blonde hair. 

Can it be used on bleached blonde hair?

Yes. It helps maintain cool blonde tones by reducing unwanted yellow hues. 

How often should I use it?

Generally, use it 1–2 times per week or alternate with your regular shampoo, depending on the level of toning required. 

Will it dry out my hair?

The formula is designed to tone while helping nourish and protect the hair fiber. Following with a conditioner or hair mask is recommended for optimal softness. 

Can it stain my hands?

Because it contains violet pigments, it may temporarily stain very porous surfaces or fingernails. Wearing gloves during application is recommended for prolonged contact.