L’Oréal Professionnel Serie Expert Vitamino Color Shampoo

Maintain vibrant, salon-fresh color with L’Oréal Professionnel Serie Expert Vitamino Color Shampoo. Specially formulated for color-treated hair, this professional shampoo gently cleanses while helping protect hair color from fading for up to 8 weeks when used as part of the complete Vitamino Color routine. Enriched with Resveratrol, a powerful antioxidant inspired by skincare, it helps shield the hair fiber from damage while leaving hair softer, shinier, and more manageable. 

Its lightweight formula removes impurities without stripping color, helping preserve vibrancy while enhancing shine and softness after every wash. Suitable for all types of color-treated hair, it supports healthier-looking hair with long-lasting color brilliance. 

 

Key Benefits

• Protects hair color from fading for up to 8 weeks*
• Gently cleanses without stripping color
• Enhances shine for up to 6× more shine*
• Helps protect the hair fiber from damage
• Leaves hair soft, smooth, and manageable
• Suitable for all color-treated hair types
• Lightweight professional formula
• Ideal for daily or frequent use

 

Suitable For

Hair Types

• Color-treated hair
• Highlighted hair
• Bleached hair
• Chemically treated hair
• Normal hair
• Fine to thick hair

Ideal For

• Preventing color fading
• Maintaining salon hair color
• Dull hair
• Dry, color-treated hair
• Enhancing shine

 

Texture & Finish

Texture

• Lightweight creamy shampoo
• Rich foaming lather

Finish

• Soft
• Smooth
• Lightweight
• Radiant shine
• Fresh, clean feel

 

Star Ingredients

Resveratrol

A powerful antioxidant that helps protect hair color from fading while defending the hair fiber against external damage. 

Panthenol (Pro-Vitamin B5)

Helps moisturize the hair and improve softness and manageability.

Conditioning Agents

Help smooth the hair cuticle, leaving hair softer, shinier, and easier to detangle.

 

Formula Highlights

• Professional salon formula
• Resveratrol antioxidant technology
• Color-protecting system
• Gentle cleansing
• Lightweight texture
• Suitable for frequent use
• Enhances shine
• Helps preserve salon color

 

Available Sizes

• 300 ml
• 1500 ml

 

How to Use

1. Apply evenly to wet hair.
2. Massage gently into the scalp and lengths until a rich lather forms.
3. Rinse thoroughly.
4. Repeat if necessary.
5. Follow with L’Oréal Professionnel Vitamino Color Conditioner or Mask for optimal color protection. 

 

Why You’ll Love It

If you’ve invested in professional hair color, this shampoo helps extend its vibrancy while keeping your hair soft, shiny, and healthy-looking. The antioxidant-rich formula cleanses gently without compromising color, making it an excellent everyday shampoo for maintaining salon-quality results between appointments. 

 

Clinical Results

According to L’Oréal Professionnel:

• Protects hair color from fading for up to 8 weeks
• Delivers up to 6× more shine
• Helps protect the hair fiber from damage
• Leaves hair instantly softer and protected

Results based on instrumental testing using the complete Vitamino Color routine. 

 

Product Specifications

• Brand: L’Oréal Professionnel
• Collection: Serie Expert Vitamino Color
• Product Type: Color-Protecting Shampoo
• Hair Type: Color-treated and highlighted hair
• Hair Concerns: Color fading, dullness, dryness
• Key Ingredient: Resveratrol
• Texture: Lightweight cream shampoo
• Finish: Soft, shiny, smooth
• Recommended Use: Frequent or daily use
• Available Sizes: 300 ml, 500 ml, 1500 ml

 

Frequently Asked Questions

What is L’Oréal Professionnel Vitamino Color Shampoo used for?

It is a professional shampoo designed to gently cleanse color-treated hair while helping preserve color vibrancy and protect against fading. 

Is it suitable for highlighted or bleached hair?

Yes. It is suitable for all color-treated, highlighted, and bleached hair. 

Can I use it every day?

Yes. The gentle formula is suitable for frequent or daily use. 

Does it help prevent color fading?

Yes. According to L’Oréal Professionnel, it helps protect color from fading for up to 8 weeks when used with the complete Vitamino Color routine. 

Should I use a conditioner after this shampoo?

Yes. For the best results, follow with the Vitamino Color Conditioner or Mask to maximize color protection and hydration. 

Is it suitable for chemically treated hair?

Yes. It is formulated to care for color-treated and chemically processed hair while helping maintain softness and shine