L’Oréal Professionnel Serie Expert Vitamins Color Spectrum Purple Shampoo

Maintain salon-fresh blonde hair with L’Oréal Professionnel Serie Expert Vitamino Color Spectrum Purple Shampoo, a professional neutralizing shampoo specially developed for blonde, highlighted, bleached, and lightened hair. Enriched with purple pigments and caring agents, it instantly neutralizes unwanted yellow undertones while gently cleansing and nourishing the hair, leaving it brighter, cooler, and more vibrant. 

Part of the Vitamino Color Spectrum range, this purple shampoo helps preserve day-one color vibrancy for up to 100 days when used as part of the complete Vitamino Color Spectrum routine. The formula protects all five dimensions of hair color—shine, saturation, contrast, tone, and brightness—while strengthening the hair fiber and enhancing glass-like shine. 

 

Key Benefits

• Neutralizes unwanted yellow and brassy undertones
• Ideal for blonde, bleached, highlighted, and lightened hair
• Helps maintain cool blonde tones
• Locks in color vibrancy for up to 100 days when used as part of the complete routine
• Gently cleanses without stripping color
• Nourishes and strengthens hair
• Enhances shine and brightness
• Helps preserve the five dimensions of color
• Professional salon formula 

 

Suitable For

Hair Types

• Blonde hair
• Bleached hair
• Highlighted hair
• Lightened hair
• Color-treated hair

Ideal For

• Yellow or brassy undertones
• Cool blonde maintenance
• Color protection
• Brightness enhancement
• Post-salon color care

 

Texture & Finish

Texture

• Rich purple cleansing cream
• Dense, luxurious foam

Finish

• Bright
• Cool-toned
• Soft
• Smooth
• Shiny

 

Star Ingredients

Purple Pigments

Professionally tailored purple dyes instantly neutralize unwanted yellow undertones to maintain cooler blonde shades. 

Caring Agents

Condition and nourish the hair while cleansing, helping prevent dryness commonly associated with toning shampoos. 

Ferulic Acid

Helps support color longevity by protecting color vibrancy as part of the Vitamino Color Spectrum system. 

Citric Acid

Works with the color-care technology to help lock color dyes inside the hair fiber while improving shine and smoothness. 

 

Formula Highlights

• Purple toning pigments
• Ferulic Acid
• Citric Acid
• Professional color-care technology
• Gentle cleansing formula
• Suitable for blonde and lightened hair
• Nourishing formula
• Designed for color-treated hair
• Salon-quality care 

 

Available Sizes

• 300 ml 

 

How to Use

1. Begin using approximately two weeks after your salon color service.
2. Apply evenly to wet hair.
3. Massage into a rich lather.
4. Leave on for 2–5 minutes, depending on the desired level of toning.
5. Rinse thoroughly until the purple pigments are completely removed.
6. Follow with the Vitamino Color Spectrum Conditioner or Mask, then finish with the Glass Shine Serum for best results. 

 

Why You’ll Love It

Unlike traditional purple shampoos that can leave hair feeling dry, Vitamino Color Spectrum Purple Shampoo combines effective yellow-tone neutralization with nourishing care. It refreshes blonde tones, enhances shine, and helps preserve salon-quality color while keeping hair soft, healthy-looking, and vibrant between salon visits. 

 

 

Product Specifications

• Brand: L’Oréal Professionnel Paris
• Collection: Serie Expert Vitamino Color Spectrum
• Product Type: Purple Toning Shampoo
• Hair Type: Blonde, bleached, highlighted, and lightened hair
• Hair Concerns: Brassiness, yellow undertones, color fading
• Key Ingredients: Purple Pigments, Ferulic Acid, Citric Acid
• Texture: Rich purple cleansing cream
• Finish: Bright, cool-toned, shiny
• Professional Use: Yes
• Available Size: 300 ml

 

Frequently Asked Questions

What does Vitamino Color Spectrum Purple Shampoo do?

It neutralizes unwanted yellow undertones while gently cleansing, nourishing, and helping maintain cool blonde hair. 

Who should use this shampoo?

It is ideal for blonde, bleached, highlighted, or lightened hair that develops yellow or brassy tones. 

How often should I use it?

L’Oréal Professionnel recommends using it in alternation with the regular Vitamino Color Spectrum Shampoo, beginning about two weeks after your salon visit. Adjust frequency based on how much toning your hair needs. 

How long should I leave it on?

Leave it on for 2–5 minutes, depending on the level of neutralization you want. 

Can I use it on brown hair?

No. The purple version is specifically formulated for blonde and lightened hair. L’Oréal Professionnel recommends the Blue Shampoo for light brown hair and the Green Shampoo for dark brown hair with unwanted warm undertones. 

Will it replace my regular shampoo?

No. It is intended to be used in alternation with your regular Vitamino Color Spectrum Shampoo rather than at every wash.