The world's largest sports company, Nike is present worldwide and is active in sports such as basketball, football, track and field, American football and tennis. The company is constantly striving to improve and has developed many technologies such as Dri-Fit, Air Max, Air Zoom, Shocks, Therma-FIT, Lunarlon and the latest Flyknit technology, which offer added value to athletes who can achieve better results. Nike's basketball faces include names such as Michael Jordan, Kobe Bryant, LeBron James, Kevin Durant and Paul George, all of whom recognize the quality of the brand.