that will never work

✍️ By Marc Randolph

That Will Never Work by Marc Randolph is the riveting behind-the-scenes story of how Netflix went from a risky idea to a global entertainment powerhouse. In this honest and entertaining memoir, Marc Randolph—Netflix’s co-founder and first CEO—recounts the early days of the company, revealing the doubts, rejections, and near-failures that shaped its success. Through vivid storytelling and personal insight, Marc Randolph shares the scrappy beginnings of the startup, the tough decisions that had to be made, and the relentless optimism that kept the vision alive. More than just a business tale, That Will Never Work is Marc Randolph’s empowering message for dreamers, entrepreneurs, and innovators everywhere: groundbreaking ideas often begin with skepticism, but with persistence and belief, even the wildest visions can become reality. A must-read from Marc Randolph for anyone who's ever been told, "That will never work."