that will never work

✍️ By Marc Randolph

That Will Never Work by Marc Randolph is an inspiring and candid memoir from the co-founder and first CEO of Netflix, offering an inside look at the early days of one of the most successful tech companies in history. Marc Randolph shares the untold story of Netflix’s founding, from the initial doubts and failures to the innovative breakthroughs that eventually led to global success. With humor and humility, Marc Randolph reveals how he and his team navigated the challenges of building a business from scratch, learned from their mistakes, and stayed committed to their vision—even when the odds seemed stacked against them. That Will Never Work is not just a story of business success, but a powerful lesson in perseverance, adaptability, and the importance of believing in your ideas. A must-read from Marc Randolph for aspiring entrepreneurs and anyone interested in the behind-the-scenes journey of creating a world-changing company.