The Growth Drivers

✍️ By Andy Brent & Mihiri Jayaweera

In The Growth Drivers, Andy Brent and Mihiri Jayaweera delve into the behavioral science behind what truly fuels sustainable business growth. Challenging outdated marketing playbooks, they introduce a fresh, evidence-based framework that reveals how customer decisions are shaped not just by logic—but by deeply ingrained human behavior. Drawing on real-world data and brand success stories, the authors outline how to identify growth barriers, rewire customer perception, and unlock demand in highly competitive markets. Whether you're a business leader, marketer, or strategist, The Growth Drivers equips you with the tools to think differently, act smarter, and achieve lasting impact by aligning your brand with the way people actually make decisions.