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the tao of alibaba

EGP 1,200
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✍️ By Brian A. Wong

The Tao of Alibaba by Brian A. Wong offers an insider’s perspective on the unique cultural and management principles that propelled Alibaba Group to global prominence. Drawing from his sixteen-year tenure at Alibaba, where he served as Jack Ma’s special assistant for international affairs, Wong delves into the company’s ethos, which blends Eastern philosophies with Western business practices. He introduces the concept of “Tai Chi management,” a dynamic approach that embraces contradictions and fosters innovation. Through this lens, Wong illustrates how Alibaba empowered small and medium-sized enterprises, disrupted traditional business models, and created a digital ecosystem that rivals the likes of Amazon and Facebook. This book serves as both a case study and a guide for entrepreneurs and business leaders seeking to understand and implement purpose-driven leadership and organizational agility.

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EGP 1,200